VALKYRIA STUDIOS: The Branding & Digital Marketing Agency that all Ecuadorian Indie Artists need
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Abstract
This Business Plan analyzes the possibility of developing a Consulting Marketing Agency in Quito, Ecuador to provide Branding and Digital Marketing services to emerging and mid-size Ecuadorian artists to help them further their professional music careers. Valkyria Studios’ services consist of different bundles, based on a monthly subscription or a flat flee, depending on the client’s needs, at reasonably affordable prices. Its main objective is to help artists develop a successful, long-term musical career by focusing mainly on creating a strong visual and conceptual identity that can be easily recognized and endures with time, accompanied by a great story to be told along the way. The independent music scene in Ecuador has increasingly been growing for the past decade; which has led to the appearance of many musical acts, most of them dangerously similar to one another. Many music artists don’t realize the importance of having a unique artistic identity and the big role it plays in the music industry. This business plan emerges from the need to provide specialized marketing services to artists so they can develop a strong artistic identity, and with that, a creative digital marketing strategy to boost all of their upcoming launches and professional activities. Valkyria Studios’ aim is to advise music artists how if they treat their ‘band as a brand’ they can take their music career to the next level and into the big leagues. The company’s services are meant to set apart the amateur musician that creates music as a hobby from the professional musician that wants to make music for a living.
Publication Date
7-1-2021
Campus
Valencia (Spain) Campus
Keywords
business plan; branding; digital marketing services; artistic identity; agency; Ecuadorian artists; professional music careers; affordable bundles
Recommended Citation
Luciano Freile, Carolina. “VALKYRIA STUDIOS: The Branding & Digital Marketing Agency that all Ecuadorian Indie Artists need.” Master's Project, Berklee College of Music, 2021. https://remix.berklee.edu/graduate-studies-global-entertainment-business/110
Comments
Project Components: one business plan, one reflection paper, one presentation.