Head of Marketing and Branding for Disrupción Records 2021
Files
Abstract
For my CE project, I oversaw Disrupción’s Marketing and Branding department. My project was operational, and I worked in conjunction with the record practicum during the Spring semester. My project was twofold: define the Disrupción brand and implement a content and marketing strategy to communicate the brand; and provide branding and marketing guidance for all the artist teams within the label. I solidified Disrupción’s brand as a youthful, innovative, and global independent record label by implementing a soft rebrand and various social media campaigns. I also compiled a number of marketing and branding resources for the teams to access at their convenience and followed up with the project managers to ensure that all the artist projects were on track. The reflective paper and operational slides go into detail about my accomplishments and my future plans. I will continue to serve in this position until we transition the label to the next team of GEMB students.
Publication Date
7-1-2021
Campus
Valencia (Spain) Campus
Recommended Citation
Lopez-Silvero, Camille. “Head of Marketing and Branding for Disrupción Records 2021.” Master's Project, Berklee College of Music, 2021. https://remix.berklee.edu/graduate-studies-global-entertainment-business/109
Comments
Project Components: one reflection paper, one presentation.