Boomerang Music Brazil
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Abstract
Boomerang Music Brazil is a Brazilian record label and music production company aimed to spread Brazilian music to the world. Currently located in Goiânia, in central Brazil, the label’s roster embraces artists from the most different Brazilian cultural manifestations, traditional and contemporary, and is already recognized for working with the most reputable musicians in the country. The recent experience of the label with physical media, particularly Vinyl Records, and the owner’s DJ and record collector background have biased the company towards the physical music market, once it has proven to be more profitable and able to provide more fair remuneration to the music supply chain around the label’s orbit. Physical media still represents 20% of the total revenues of the music industry, and Vinyl have been experiencing subsequent increases in the last years, in what has been called the Vinyl revival. This business plan regards the internationalization of Boomerang Music Brazil, targeting the European market, and deploying new business models and services such as a subscription service and the release of Non-fungible tokens (NFTs), the latest format that has shaken the foundations of the music industry in 2021.
Publication Date
7-1-2021
Campus
Valencia (Spain) Campus
Recommended Citation
Lohman Coda, Pedro. “Boomerang Music Brazil.” Master's Project, Berklee College of Music, 2021. https://remix.berklee.edu/graduate-studies-global-entertainment-business/132
Comments
Project Components: one business plan, one reflection paper.