Deep Dive in China Music Industry and the A&R Practice

Deep Dive in China Music Industry and the A&R Practice

Download Outcome Paper (.pdf) (696 KB)

Download Reflection Paper (.pdf) (98 KB)

Download Presentation (.pdf) (11.1 MB)

Abstract

Despite China's ranking as the seventh biggest music market globally, few Chinese artists or bands have significant international influences. Comparing China with its neighbors, South Korea - made the viral boy band BTS a world phenomenon and started a craze of learning Korean, and Japan - have been influencing western cultures by its anime and independence music scenes, China has not been able to export any of primary modern culture. This paper takes a deep dive into understanding the root cause of China's struggle of nurturing a more diverse and flourished music industry, which A&R plays a vital role in developing. By reviewing the history of music industry development in China and discussing topics on what a good A&R entails, how A&R (or lack of A&R) has impacted the music scenes, the author explores where the opportunities of A&R lie in the new streaming era.

Publication Date

7-1-2021

Campus

Valencia (Spain) Campus

Keywords

China Music Industry; A&R; Music Education; Tencent Music Entertainment; Tiktok; Talent Shows; Artist Management

Comments

Project Components: one outcome paper, one reflection paper, one presentation.

Deep Dive in China Music Industry and the A&R Practice

Share

COinS