“DON’T LET DADDY KNOW”: FROM AMSTERDAM TO LIMA
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Abstract
This business plan analyzes the opportunity to bring “Don’t Let Daddy Know”, an electronic dance music festival, from Amsterdam to Lima, Peru. I had the chance to be a marketing volunteer for their 2020 Amsterdam edition, which led me to evaluate the risks and benefits of introducing the brand to my home country, Peru. The electronic dance genre has shown growth in South America in the past few years, which has slowly created a big market for international electronic dance music festivals. I have collaborated with E&A Events, owners of the brand currently based in Amsterdam, and Vastion Group, a production company based in Lima, in order to develop a realistic marketing and financial plan, as well as a tentative production timeline, line-up, venue, and sponsors list. During this project, I have faced the unexpected challenge of pivoting and adjusting due to a global pandemic. For this reason, this business plan briefly overviews the impact of Covid-19 in Peru, an important factor in determining the best way to market this festival. “Don’t Let Daddy Know” would bring a massive, international and rollercoaster experience to Lima, offering a different concept and perfect tourism opportunity for Peru.
Publication Date
7-1-2020
Campus
Valencia (Spain) Campus
Keywords
business plan; creative project; live performance; event; festival; production; electronic dance music; Don’t Let Daddy Know
Recommended Citation
Wu Crousillat, Jimena. ““DON’T LET DADDY KNOW”: FROM AMSTERDAM TO LIMA.” Master's Project, Berklee College of Music, 2020. https://remix.berklee.edu/graduate-studies-global-entertainment-business/155
Comments
Project Components: one outcome paper, one reflection paper, one presentation.