Strategic Marketing and Branding

Authors

Justin Angel Rivera

Files

Abstract

My main intentions regarding my culminating experience were to bridge the gap between the artistic mind and the development of an authentic brand. Artistic identity can be hard for artists, and many lack the resources or knowledge to grow in the music industry. My idea was to design and execute an operational project in a creative practical way using DIY tactics. My work was focused on two different artists, Gracie Hays and Sergio Martinez.

Publication Date

7-1-2018

Campus

Valencia (Spain) Campus

Comments

Project Components: one outcome paper, one reflection paper.

Recommended Citation

Angel Rivera, Justin. “Strategic Marketing and Branding.” Master's Project, Berklee College of Music, 2018. https://remix.berklee.edu/graduate-studies-global-entertainment-business/235