Mexico Tour: An Artist Development Project
Abstract
As our CE project myself together with Paula Alexandra Vicaria, will create a business plan for the urban music group 'Barrio Lírico'. Particularly, focusing on the region of Mexico. The business plan will integrate: a detailed band presentation, a booking strategy and a marketing and promotion campaign. Part of this booking strategy will contain a specific organized mock tour, which will be of great use for the band directly. This CE will take us through the process of understanding the live industry in Mexico. Giving us the chance to learn about the process of when it comes to booking and tour manager tasks, among other operations in the live industry. At the same time, our work will have a direct impact on the bands' live progression and growth, supporting them with a detailed analysis of their market of interest. Professionally, we will be able to progress and further grow by acquiring the necessary skills to deliver this business plan.
Publication Date
7-1-2018
Campus
Valencia (Spain) Campus
Recommended Citation
Beatriz Vidal-Batiz, Laura. “Mexico Tour: An Artist Development Project.” Master's Project, Berklee College of Music, 2018. https://remix.berklee.edu/graduate-studies-global-entertainment-business/239
Comments
Project Components: one outcome paper, one reflection paper.