Woo Management

Authors

Kaylen Woo Poretzky

Files

Abstract

Woo Management is a rebranding and expansion of the existing company Patty Woo Management. Based in Los Angeles, California, Patty Woo Management is currently a sole proprietorship theatrical talent (actors and actresses) management company. This business plan proposes a rebranding initiative that would expand the type of talent represented to also include creatives in the music industry (artists, musicians, composers, producers, etc.) while maintaining a reputation of firm honesty and a dedication to only work with quality talent. Our mission statement is to protect and advise creative clients as to how thrive in the cutthroat entertainment industry.

Publication Date

7-1-2016

Campus

Valencia (Spain) Campus

Comments

Project Components: one outcome paper, one reflection paper.

Recommended Citation

Woo Poretzky, Kaylen. “Woo Management.” Master's Project, Berklee College of Music, 2016. https://remix.berklee.edu/graduate-studies-global-entertainment-business/303