How to Build a Market Presence in China?

How to Build a Market Presence in China?

Authors

Jingjing Zhou

Files

Download Outcome Paper (.zip) (18.2 MB)

Download Reflection Paper (.pdf) (59 KB)

Abstract

To launch of a music business that directly introduce foreign independent artists to China's music industry. The business provides consultancy services on market education, direct marketing and fan building, music publishing, licensing and distribution, as well as channels of monetizing music in a different market.

Publication Date

7-1-2016

Campus

Valencia (Spain) Campus

Comments

Project Components: one outcome paper (ZIP file containing four PDF files), one reflection paper

How to Build a Market Presence in China?

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