How to Build a Market Presence in China?
Abstract
To launch of a music business that directly introduce foreign independent artists to China's music industry. The business provides consultancy services on market education, direct marketing and fan building, music publishing, licensing and distribution, as well as channels of monetizing music in a different market.
Publication Date
7-1-2016
Campus
Valencia (Spain) Campus
Recommended Citation
Zhou, Jingjing. “How to Build a Market Presence in China?.” Master's Project, Berklee College of Music, 2016. https://remix.berklee.edu/graduate-studies-global-entertainment-business/301
Comments
Project Components: one outcome paper (ZIP file containing four PDF files), one reflection paper