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Abstract
Taylor Swift, named biggest global recording artist by IFPI in 2022 has captivated audiences worldwide with her empowering success story, while simultaneously shedding light on the flaws and challenges of the music business. This case study aims to analyze how Taylor Swift has managed to disrupt the industry while being an integral part of it, creating a phenomenon known as the "Taylor Swift paradox." By conducting a comprehensive analysis this case study aims to present new insights into the changing dynamics of the music industry by providing a better understanding of the way in which Taylor Swift's career has challenged traditional notions of what constitutes a blockbuster artist and how indie artists can achieve commercial chart-topping success.The positionality of Swift is addressed using qualitative research design combining primary sources including interviews and secondary research methods including data analysis, and content analysis.
Publication Date
7-1-2023
Campus
Valencia (Spain) Campus
Recommended Citation
Boulos, Miriam. “Case Study on Amuse and the Independent Music Distribution.” Master's thesis, Berklee College of Music, 2023. https://remix.berklee.edu/graduate-studies-global-entertainment-business/316.