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Abstract
The Culminating Experience presents my business plan for Startist, driven by my deep motivation to support emerging artists in the music industry. I aim to provide them with the necessary tools and resources to succeed through comprehensive consulting services like strategy development, marketing support, PR, and referrals. This project is important to me because I believe in the potential of emerging artists and want to contribute to their success by addressing the challenges they face.
Throughout the project, I conducted extensive research and interviews with industry professionals, shaping my tailored consulting services. My deliverables include a detailed business plan, operational strategy, and marketing plans. This process has taught me valuable insights and skills, while also highlighting the challenges in the music consulting landscape.
The contribution of my project lies in bridging the knowledge gap in the Polish music industry by organizing workshops and educational programs. I seek to equip musicians with industry knowledge and skills to thrive in their careers. Additionally, by fostering international collaborations, I aim to expand the reach of Polish artists globally.
Looking ahead, I plan to establish strategic partnerships, build a strong client base, and become a prominent player in the music consulting industry. I am excited to continue supporting emerging artists, making a positive impact, and contributing to the field.
Publication Date
7-1-2023
Campus
Valencia (Spain) Campus
Keywords
business plan, research, analysis of Polish market
Recommended Citation
Szuba, Magdalena. “Business Plan.” Master's thesis, Berklee College of Music, 2023. https://remix.berklee.edu/graduate-studies-global-entertainment-business/318.