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Abstract
This project analyzes the market potential for jam bands in Europe. This topic is explored through interviews with artist managers and venue owners as well as data analytics, this paper will explore the major European markets for jam bands. Looking at concerts and touring habits, streaming data, Google Trends reports, and the testimony of people working in this scene, the results conclude that there is a vibrant market for jam band music in Europe. This market is notably smaller than the market in the USA and would be considered a small, niche genre of music in both markets. That being said, there are many issues that exist with up-and-coming artists in this scene trying to break into the European market, and this market is mostly controlled by the major players in the jam band scene.
Publication Date
7-1-2023
Campus
Valencia (Spain) Campus
Keywords
Research Paper, Jam Band, Interviews, Data Analytics, Europe
Recommended Citation
Stein, Adam. “Jam On: An Analysis of the Market Potential for Jam Bands in Europe.” Master's thesis, Berklee College of Music, 2023. https://remix.berklee.edu/graduate-studies-global-entertainment-business/338.