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Abstract
Disrupción Records is an independent record label affiliated with Berklee València. Established in 2014, this structure is distinguished by its unique rotating management system, comprised of students from the Global Entertainment and Music Business master’s program. Each year, a new cohort of students takes on the management roles. The music industry being an ever-evolving landscape, Disrupción Records consistently adapts its internal structure to meet the needs of artists and audiences. Therefore, the division of responsibilities shifts annually. In my personal case, I was named Head of Social Media & TikTok Optimization; a position that did not exist before. This role emphasizes on the importance of digital marketing, encompassing the labels presence on social media and promotional campaigns conducted by artists and their team. My responsibilities include, but are not limited to: manage Disrupción Records’ online presence accross platforms such as Instagram, Facebook and TikTok, and coordinate content creation alongside promotional campaigns with the different imprints.
Publication Date
7-1-2024
Campus
Valencia (Spain) Campus
Keywords
Marketing, Digital Marketing, Social Media, TikTok, Disrupción Records
Recommended Citation
Faivre, Samuel. “Operational Project - Disrupción Records - Head of Social Media & TikTok Optimization.” Master's thesis, Berklee College of Music, 2024. https://remix.berklee.edu/graduate-studies-global-entertainment-business/339.