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Abstract
The motivation behind this project is my passion for music and my goal to create a sustainable business model for Fuzz Entertainment, integrating Fuzz Media and Fuzz Studiozz. This project is crucial as it leverages media and music production to support artists and engage a wider audience. By addressing the challenges artists face in professional music production and promotion, we aim to seamlessly integrate media and studio services.
The methodology involved market research, industry interviews, and the development of financial projections and business strategies. Key steps included defining our target market, creating a pricing strategy, and outlining our service offerings. Deliverables include a detailed business plan, marketing strategies, financial projections, and operational workflows.
From this project, I gained insights into the business side of the music industry and the importance of media and production service integration. Expected challenges involved competition and investment, while unexpected ones required strategy adjustments based on market feedback. This project helped me develop skills in business planning, financial analysis, and strategic marketing. The project's contribution lies in its innovative business model that supports artists and engages music enthusiasts. Future prospects include expanding services to new markets and exploring international opportunities, providing a framework that can be generalized to other regions and industries.
Publication Date
7-1-2024
Campus
Valencia (Spain) Campus
Recommended Citation
Guevara, Luis. “Fuzz Media Entertainment Business Plan.” Master's thesis, Berklee College of Music, 2024. https://remix.berklee.edu/graduate-studies-global-entertainment-business/340.