Files
Download Full Text (22 KB)
Abstract
In the dynamic realm of social media marketing for the music industry, tailored strategies and creative content are crucial. This project addresses these needs through bespoke membership packages designed to enhance musicians' social media presence. Drawing from my experience with successful campaigns for prominent artists, I aim to offer personalized social media management services that drive growth and engagement.
The Planner package includes monthly strategy calls and weekly emails with insights, while The Social Manager package provides intensive services such as curated content lists, dynamic video content creation, and detailed content calendars. Additional services like filming and live event coverage further enhance these offerings.
The project underscored the importance of adaptability and creativity in content creation, presenting challenges in managing diverse client needs. It contributed valuable skills in strategic planning and client management, with future prospects of expanding service offerings and exploring new digital platforms to reach a broader audience.
Publication Date
7-1-2024
Campus
Valencia (Spain) Campus
Recommended Citation
Malick, Analise. “Poshy Media.” Master's thesis, Berklee College of Music, 2024. https://remix.berklee.edu/graduate-studies-global-entertainment-business/353.