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Abstract
SŪRU is a business plan created by Matthias Kristensen and Julian Luczywo. It is an innovative music merchandise concept that fuses the traditional merchandising method with innovative exclusive content and digital asset features. The company essentially co-designs high quality and unique merchandise with artists before selling the items on the company platform to customers. Customers unlock rewards on the platform once they receive their merchandise. The document covers the initial iterations of important components to any business, such as corporate identity, mission statements, market research and analysis, financial and operational planning, and more.
Publication Date
7-1-2024
Campus
Valencia (Spain) Campus
Recommended Citation
Luczywo, Julian. “SŪRU: More Than Just Merch.” Master's thesis, Berklee College of Music, 2024. https://remix.berklee.edu/graduate-studies-global-entertainment-business/352.