Authors

Veronica Noboa

Files

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Abstract

During my time at Berklee College of Music, I had the opportunity to create 'Burnt Pitch Records', a house-focused imprint at the university’s student-run record label, ‘Disrupción Records’. The core purpose of the imprint is to showcase and celebrate the culture of house music through the sound of Latin American and European producers. As I'm aiming for a career in music marketing within the house genre, for my Culminating Experience I decided to study the market of this genre to craft a personalized marketing-focused business plan for my imprint to become a label of its own.

When deciding what would be the core purpose of my label, I summarized it to the following question: ‘How can we exploit Latin/Caribbean and European house producers' techniques into a greater market?’. I’ve researched and analyzed different labels, collectives and contributors to the genre to use as a guide for crafting my objectives and strategies to create a wide community within both cultures mentioned. The goal of this business plan is to function as a base structure for my imprint to be able to live outside Disrupción Records once those contracts have been completed

Publication Date

7-1-2024

Campus

Valencia (Spain) Campus

Marketing-focused Business Plan for Burnt P*tch Records

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