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Abstract
The last official figures of domestic music consumption within Australia were published by the International Federation of the Phonographic Industry (IFPI) in 2016. These figures stated that Australian music only represented 13.4% of music consumed by Australian audiences. The Australian music industry is currently experiencing uncertainty. In a constantly globalising world with more music access and an overwhelming dominance of English-speaking markets, Australia’s consumption of their local music is almost non-existent. The Australian music industry is being inhibited by globalisation, and overrun by American content, when it should be glocalising and celebrating its own music. Using data from both Spotify and ARIA charts to analyse the consumption of Australian music within Australia, and interviews with Australian music industry professionals, this investigation finds that Australians are listening to a very small amount of local music. Additionally, through an exploration of music policy – using examples from Australia and around the world – this research establishes that music policy is key in increasing the consumption of domestic catalogue, is a driver in cultivating music industries, and its role should be reassessed within the Australian music landscape.
Publication Date
7-1-2024
Campus
Valencia (Spain) Campus
Keywords
Australian music industry, music policy, glocalisation
Recommended Citation
Sterenberg, Charlotte. “Globalisation vs. Glocalisation: Exploring Streaming, Policy, and Progress in the Australian Music Industry.” Master's thesis, Berklee College of Music, 2024. https://remix.berklee.edu/graduate-studies-global-entertainment-business/366.