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Abstract
The Culminating Experience is based on my past internship and college background, I discover how artists would like to develop in different countries. 'WE' will focus on bringing Asian Artists to the North America Market, to help them on their social media management or any touring needs. During the finalization of the business plan, I interviewed with different people, such as agents, Touring managers, Journalists etc ... Those people provide me a lot of information about how this market works and how to bring new artists to the market. This project did meet my expectations, it let me have a deep understanding about the US market. The next step I would like to really go to the US to help Asian artists have their concert.
Publication Date
7-1-2024
Campus
Valencia (Spain) Campus
Keywords
Business Plan, Case Study, Individual Interview, Concert.
Recommended Citation
Zhang, Kristen. “Business Plan - 'WE'.” Master's thesis, Berklee College of Music, 2024. https://remix.berklee.edu/graduate-studies-global-entertainment-business/368.