Trigger City Marketing: Local Pathways to Global Success

Authors

Hien Pham

Files

Abstract

This master's thesis (Culminating Experience) explores the concept of hyperlocal marketing and Trigger Cities in the music industry, focusing on their relevance and application in music business campaigns. The aim of this thesis is to propose a comprehensive definition of and provide criteria to identify Trigger Cities, then highlight their historical context and potential for breaking into global markets.

Publication Date

7-1-2023

Campus

Valencia (Spain) Campus

Recommended Citation

Pham, Hien. “Trigger City Marketing: Local Pathways to Global Success.” Master's thesis, Berklee College of Music, 2023. https://remix.berklee.edu/graduate-studies-global-entertainment-business/371.