Trigger City Marketing: Local Pathways to Global Success
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Abstract
This master's thesis (Culminating Experience) explores the concept of hyperlocal marketing and Trigger Cities in the music industry, focusing on their relevance and application in music business campaigns. The aim of this thesis is to propose a comprehensive definition of and provide criteria to identify Trigger Cities, then highlight their historical context and potential for breaking into global markets.
Publication Date
7-1-2023
Campus
Valencia (Spain) Campus
Recommended Citation
Pham, Hien. “Trigger City Marketing: Local Pathways to Global Success.” Master's thesis, Berklee College of Music, 2023. https://remix.berklee.edu/graduate-studies-global-entertainment-business/371.