BORM Consulting - Business Plan
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Abstract
BORM Consulting is a boutique music strategy consultancy designed to help emerging Puerto Rican artists, their teams, and production companies build international careers by strategically entering the Spanish market. The consultancy addresses a structural gap in the Puerto Rican music industry: artist teams with growing momentum and audience demand lack the market knowledge, industry connections, and strategic guidance needed to expand into Spain, compounded by the absence of a national music export office. BORM Consulting offers four core services: International Expansion Strategy, Brand Partnership Development, Live Opportunity and Network Development, and Strategic Artist Positioning, delivered through a flexible, low-commitment model combining project packages, retainers, strategy sessions, and success fees. BORM Consulting positions itself as the strategic bridge between Puerto Rico's talent and Spain's audience demand, offering a sustainable pathway to international growth currently unavailable to emerging artists.
Publication Date
7-1-2026
Campus
Valencia (Spain) Campus
Keywords
Music consultancy; International market expansion; Puerto Rican artists; Spain music industry; Artist strategic positioning; Brand partnerships
Recommended Citation
Navarro, Adriana, "BORM Consulting - Business Plan" (2026). Global Entertainment and Music Business. 442.
https://remix.berklee.edu/graduate-studies-global-entertainment-business/442