Momento_Music_Outcome_Paper_Final_(After_Jury_Feedback).pdf

Momento_Music_Outcome_Paper_Final_(After_Jury_Feedback).pdf

Abstract

Momento Music LLC is a right-sized live-music promoter-operator based in Abu Dhabi, UAE, addressing a distinct supply-side gap for curated, mid-scale creative entertainment. This project combines a comprehensive business plan with a Customer Insights Report that validates the venture using qualitative expert interviews, a hands-on promoter field experiment, and a proprietary, AI-assisted Operations Hub. The research demonstrates that regional live-music demand is deeply community-led, converting most efficiently through owned channels like WhatsApp rather than traditional broadcast marketing. While the Operations Hub launches strictly as an internal decision tool to de-risk a first-year calendar of 12–18 events, jury and industry feedback successfully shifted the venture's long-term strategic trajectory toward a phased evolution into an ecosystem-wide AI data platform. Ultimately, this project contributes a scalable operational framework for live entertainment in fragmented markets, proving that rigorous data discipline and community-first curation can optimize venue economics, secure sponsor alignment, and mitigate promoter risk before capital deployment.

Publication Date

7-1-2026

Campus

Valencia (Spain) Campus

Keywords

Business plan; live entertainment; music business; data processing

Momento_Music_Outcome_Paper_Final_(After_Jury_Feedback).pdf

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