Head of Distribution, Production and New Business

Head of Distribution, Production and New Business

Abstract

This Culminating Experience reflects on my role as Head of Distribution, Production, and New Business at Disrupcion Records, a student-led label at Berklee Valencia. The project gave me the opportunity to work across different areas of label operations, from managing the distribution process with The Orchard to supporting releases, coordinating assets, and helping organize public events that brought the label’s identity to life. The paper explores both the practical and creative sides of the experience. On the distribution side, it looks at how releases were prepared, tracked, delivered, and promoted across platforms. On the production and new business side, it reflects on events, community building, collaborations, and the challenge of connecting Disrupcion with the local Valencia scene. Overall, this experience helped me understand how a label functions beyond the music itself. It also clarified my interest in A&R, operations, and creative label development within independent and underground music scenes.

Publication Date

7-1-2026

Campus

Valencia (Spain) Campus

Keywords

Disrupcion; Distribution; production; Label; Events

Head of Distribution, Production and New Business

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