What Tune Does the Bluebird Sing?
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Abstract
What Tune Does the Bluebird Sing is a work of original research. In this study, I collected and examined Twitter usage and Next Big Sound data that covered 3000 professional musicians, representing hundreds of major music acts. The purpose of this study was to identify how music acts of varying genres utilize Twitter in distinct ways, and to differing effects. Finding trends in usage by specific genres, I came to several conclusions based on subjects from audience demographics and segments, technological fluency and workplace culture.
Publication Date
7-1-2015
Campus
Valencia (Spain) Campus
Recommended Citation
A'Harrah, Wesley Trevor. “What Tune Does the Bluebird Sing?.” Master's Project, Berklee College of Music, 2015. https://remix.berklee.edu/graduate-studies-global-entertainment-business/65
Comments
Project Components: one outcome paper, one reflection paper.