On this page, you can find the Culminating Experience (CE) Projects for all graduate students from the Berklee College of Music master’s program Global Entertainment and Music Business (GEMB) from 2015 – present. Click on any title for more information and access to the full paper and other deliverables (if available).
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Harutek Records
Keturah Brown
2017My project was the creation and execution of an experience based label. I was inspired of this concept after Benji Rogers came to speak to the GEMB class about Pledge Music platform. It seemed to me to be a perfect concept, inviting the the fans of an artist to have access to the creative process. This way the fan is engaged in the process from the beginning to end and revenue is guaranteed throughout the production process instead of solely relying on the end product to yield a profit. I wondered why no label had attempted to tap into profit on the front end in this manner, with the right artist (say Beyonce or Justin Bieber) a label could easily make an killer and inspire brand loyalty while facilitating a sense of intimacy between fan and artist.
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The Art of Hype
Alexis Colett
2017This project is a critical and analytical look at how hype within the music industry can be created through digital marketing tactics.
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TEDx BV 2017 as an Artistic Work
Maria de Luna Visa
2017The September 28th, 2016 I was notified that I got selected, together with Taylor Tobak, to be the Creative Coordinator of the TEDxBerkleeValencia’17. The excitement was unmeasurable. I knew that taking care of a worldwide recognized event was going to be an incredible experience. I still remember the first Business Seminar class in Sala E in which we saw an amazing TEDxBerkleeValencia video. Was since that moment that I wanted to be part of the team in charge of organizing such incredible event. I told Emilien my intentions on our first meeting, and I almost prayed for it (if I didn’t make it). Before TEDx, my only experience with music live events was as musician. I wasn’t able to imagine all the work that needs to be done to make an event a reality. But the TEDx creation started, and I had to learn quickly.
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Externship
Angela Gil
2017The idea is to secure an externship that allows me to explore career paths in which I am interested.
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A&R/Management Externship
Sarah Hau
2017Seeking an externship that would develop my experience in identifying, developing, and marketing artists.
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Externship with ZZK Records
Clara Jaeger
2017I'm following the live practicum this semester but also wanted to take advantage of this year to discover how record labels function.
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Brand | jarrett Management
Brandon Jarrett
2017Brand | jarrett Management is a music start-up that takes a hollistic approach to artist development. Supporting services include career management and consultancy, industry education, mental health support, and resource discovery tools. Our goal is to empower artists by equiping them with extensive knowledge and practical skills needed to pursue an independent career until otherwise desired.
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Digital Streaming Platforms in China - Playlists Focus
Wenyue Jia
2017The aim of this research paper is to analyze the leading digital streaming platforms in China with focus on playlists. The five major music streaming portals in China are: QQ Music, NetEase Cloud Music, Kugou and Kuwo. The purpose of the work is to provide a general insight of digital streaming services in China to Western music labels and independent artists to develop their business in the China market.
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The Anti-Label Era: The Feasibility of Being and Remaining a Successful Unsigned Artist Today
Rika Joy Hauschild
2017This paper is about the surge of emerging unsigned artists and other artists leaving record labels, which I call exaggeratingly ‘the anti-label era’. I do so with the aim to stress that times are changing. In attempts to investigate the discourse in the feasibility of being and remaining a successful unsigned artist the primary methods used are documentary analysis and survey. This highly theoretical paper explores issues such as why artists are turning away from labels and the necessity to rethink the music industry.
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Culture, Influence & Strategy: The Ascension of Digital Media in the Music Industry
Dannielle Kellogg
2017This study is centered on the concept of utilizing influence and the importance of cultural relevancy and strategy, detailing how social media has shifted the roles of who establishes the tastemakers. The research garnered supports the argument that the future of branding and marketing in today’s society of oversaturation, should indeed be inclusive of embracing cultural implications and the strength of online influence. Consequently, the way in which the industry positions artists, brands and campaigns needs to continue to evolve beyond traditional methods, allowing for firms to be proactive in their strategies versus reactive.
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Externship in Entertainment Law
Hannah Lebel
2017An externship within the legal sector of the music industry, focused on bringing elements of AR into contract and copyright law.
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Coastline Carnival
David Manzo
2017Coastline Carnival will be a music conference and festival located in downtown Asbury Park, New Jersey. The festival will make use of already existing music venues and create a unique boardwalk atmosphere for both delegates and festival goers alike.
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AMDG Productions- Strategy and Business Plan
José Maria Moutinho
2017The CE will be a business plan for my start-up, AMDG Productions, a Portuguese theatrical production company, which operates under a social business model.
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Midem Artist Accelerator Program
Chiara Michieletto
2017Fully integrated in the MIDEM live team and will play an active role in the first business career booster for emerging talent powered by Midem".
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“Port Royal Festival”: Business Plan
Michail Moatsos
2017As my Cumulating Experience project I would propose to work on the generation of a business plan for a boutique heavy metal festival in Athens area in Greece. I would like to establish a festival that targets both local and foreign fans of heavy metal music, that combines the touristic attractions of Greece, like beautiful seaside landscapes and a high-quality curated festival billing with a variety of bands from local and upcoming to major and established bands that have never played in Greece before. The long-term goal is to create a community of fans that are gathering at least once a year in the festival and integrate this community in the general society. Our theme and philosophy is to be known and respected for our passion of heavy metal music and provision of a great festival experience, through hospitality, communication and affordable prices.
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Finding the Externship
Celia Palau Lodge
2017The goal of my proposal this semester is to find my dream externship in either Artist Development in an independent record label in England, or as a Licensing Representative in publishing company.
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Working In Sync
Catherine Pastrana
2017The main objective of this project will be to complete an externship with Solid As A Rock Publishing in hopes to gain a professional experience and broader network.
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Roche-Bassal Entertainment
Devonte Roach
2017This CE project was born in the most natural and unexpected way. Initially the idea was to work together on two different projects that would’ve included Michael’s CE for artist management and Devontè’s CE about artists as a startup.
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UNPAID & MISSING ROYALTIES OF THE MUSIC INDUSTRY: FINDING THE BLACK BOX
Rahul Rumalla
2017The goal of this research paper is to document and analyze the various scenarios that lead to misallocation of royalties within the music industry’s supply chain and to uncover the truth behind what happens to these missing royalties every year. The research will be specifically focused on the US market.
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Externship
Ashley Snyder
2017I would like to work with an artist development/management company for my CE.
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The Importance of Music on the Early Development
Paola Solís Colón
2017In this research project, the main focus was to understand the ways in which music affects children’s early development. To gather this information, there was a literature review done about neurological and scientific experiments done about the motor skill, language, social, and auditory memory. An evidence of a sensitive period for music education before the age of 7 was noted throughout the literature review and is advised to take into consideration by parents. Also, a study on the musical toys and electronic games was fulfilled in order to understand if these follow the scientific research and if they helped create a musically rich environment. In fact, these products do take into consideration and other proposals on products were made. For example, the development of an app that records a mother’s voice in a low pitch that will help newborns in their auditory development. Also, the creation of musical electronic books in the future.
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Externship
Giulia Spadaro
2017I would like to get an externship with ONP Productions and help them in the leading up to (and work the festival) and help out with their En Route Shows.
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COMM Coordinator - TEDx Berklee Valencia 2017
Shareli E. Swayne Ramos
2017For the CE I have selected TEDxBV2017. As the Communications Coordinator for this established operational project, I serve as a liaison between all departments; artistic, sponsorship, and marketing, to meet deadlines and facilitate all internal communications aspects of the project.
