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Abstract
In a world where innovative marketing strategies benefit both businesses and musical artists, it is becoming more and more common for businesses and artists to collaborate. Such collaborations offer mutually beneficial relationships through which audiences of each individual party are exposed to the services or products of the other party. These marketing collaborations have existed in forms of celebrity endorsements, clothing collections, fast food deals, and other product lines. The current project explores similar marketing strategies scaled to a local level. In this project, the author represents the music and media collective No Juice Records and explores the world of brand partnerships with the ultimate goal of preparing No Juice Records for their first brand partnership. The author studies successful industry partnerships, identifies No Juice Records brand values and potential target partners, identifies No Juice Records key audiences, develops an overarching marketing plan, and prepares a partnership pitch deck template. Ultimately, the project documents the journey and process through which the author sets up No Juice Records for their first brand collaboration.
Publication Date
7-1-2024
Campus
Valencia (Spain) Campus
Keywords
business, musician, collaboration, mutually beneficial relationships, marketing, local, brand, partnership, audience.
Recommended Citation
Feng, Jeremy. “NO JUICE RECORDS: PARTNERSHIP STRATEGIES.” Master's thesis, Berklee College of Music, 2024. .