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Abstract
Omstead O’s is a five-song EP created as the Culminating Experience for the Songwriting and Production Master’s Program at BerkleeNYC. Released under Jack Omstead’s artist name and brand, Born Dude, the project fuses playful pop songwriting, emotional storytelling, and a nostalgic-yet-modern sound influenced by early 2010s pop and hip-hop. More than just a musical project, Omstead O’s comes to life through a custom-designed cereal box and cassette tape, forming a tactile, collectible experience. At its core, the project celebrates the joy, curiosity, and excitement often associated with youth. It stands as both a creative milestone and a launchpad for a larger vision where music and branding intersect to evoke real emotion. Over the course of ten months, Jack’s sonic identity took shape through consistent work both inside and outside of class. Nearly 100 songs were worked on during this period, resulting in a confident selection of tracks presented in Omstead O’s. Jack wrote, produced, mixed, and mastered all five songs while also designing the visual and physical components. This hands-on, multi-disciplinary approach allowed him to build a fully realized world around the music. The project showcases Jack’s commitment to storytelling across mediums and lays the foundation for future work that blends sound, design, and identity into a cohesive, immersive experience.
Publication Date
7-1-2025
Campus
New York City Campus
Specialization
Songwriting and Production
Recommended Citation
Omstead, Jack. “Omstead O's.” Master's thesis, Berklee College of Music, 2025. https://remix.berklee.edu/graduate-studies-cmat/164.