Files
Download Full Text (22 KB)
Abstract
Cultiv Management Company founded with the visionary goal of facilitating the global expansion of Chinese musical talent. Recognizing the potential of Chinese artists to make a significant impact on the international music scene, we aim to serve as a strategic bridge connecting these artists with audiences worldwide. We plan to serve developing or mid-level Chinese artists (eg. who have shown potential in TV shows and possess a significant fan base but are currently limited by their geographical reach) of traditional Chinese music and modern Chinese style music genre. Our primary focus is on expatriate communities outside China, particularly in regions with significant Chinese populations, including Europe, the UK, North America and Australia.
Cultiv Management is committed to innovation and the creation of new opportunities, constantly seeking fresh avenues to showcase the unique talents of Chinese artists on the global stage. Our mission is to enrich the cultural landscape worldwide by introducing dynamic and diverse Chinese musical expressions to new audiences, thereby promoting a richer, more interconnected global music environment.
Publication Date
7-1-2024
Campus
Valencia (Spain) Campus
Recommended Citation
Liu, Yulia. “Cultiv Management Company - Business Plan.” Master's thesis, Berklee College of Music, 2024. https://remix.berklee.edu/graduate-studies-global-entertainment-business/351.